So what the hell are ‘rich snippets’ and why should you to add them to your sites?
Well adding rich snippets to your site allows you to make your site really POP in the search engines by adding graphics to your sites listing in Google including things like your Google+ profile image, review ratings, product prices and more:
These all help to make your site stand out in the search engines which means that more people will click on your site and ultimately… you’ll make more money!
And the really cool thing is that adding eye catching rich snippets to WordPress is EXTREMELY easy and fast. In fact it only takes a few minutes to set up and considering just how much more pimping it makes your site look in the search engines it’s totally worth it.
So to walk you through the process of adding rich snippets to your WordPress sites I’ve put together this short video where I’ll show you exactly how to do it… enjoy!
Prefer A Written Guide? No Problem!
If you’d rather a written guide to adding rich snippets to your sites then you’ll find it below. There are two types of rich snippets that we want to setup:
#1: How to set up Google+ authorship in WordPress…
Setting up Google+ authorship just means that we’ll be linking our website to our Google+ account so that our Google+ profile pic can appear in the search engines next to our site.
And to do this we first need to install a WordPress plugin called ‘WordPress SEO by Yoast’.
So login to your WordPress control Panel and then head over to ‘Plugins’ and then ‘Add New’ and search for ‘WordPress SEO by Yoast’:
Then install and active the plugin.
Next you want to head over to the ‘Users’ section and then click ‘Your Profile’:
Then from here you want to paste your Google+ profile link into the ‘Google+’ box:
Then click the ‘Update Profile’ button:
Then there’s one more quick thing that we need to do to finish implementing Google+ authorship to our site.
So next log into your Google+ account and then head on over to the ‘Profile’ section and then the ‘About’ section:
And finally add your website link to the ‘contributor’ section:
And now your authorship is all set up and your Google+ profile picture can start appearing in the search engines next to your site.
However it’s worth noting that your profile picture wont start appearing straight away and even when it does appear it’ll only show certain times… but to test that it’s working correctly we can use a Google tool called the ‘Structured Data Testing Tool’ which you can find here.
So just go to the tool and enter in your website address and then click the ‘Preview’ button:
And if your image appears next to your site (as shown above) then it means that it’s set up correctly!
#2: How to add other types of rich snippets…
Once you’ve added your Google+ authorship rich snippet then next thing we want to do is add some other types of rich snippets to your site.
These can include things like review ratings, product prices and more.
And to do this we simply need to install a WordPress plugin called ‘All In One Schema.org Rich Snippets’.
So head on over to your WordPress control Panel and then head to the ‘Plugins’ section and click ‘Add New’ and then search for ‘All In One Schema’:
Then you want to install and activate this plugin.
Once you have done this you’ll see a brand new rich snippet section whenever you go to make a new blog post (or to edit and old one) where you can add your rich snippet details that looks like this:
Once you have updated or published that post a new box will appear at the bottom of that post with your rich snippet details for Google to see.
Here’s an example of a rich snippet that I added to a recent post I made on this blog where I reviewed a tool called FPTraffic:
And here’s what that rich snippet looks like when I preview it with the structured data testing tool:
And that’s all there is to it… now go and add rich snippets to your sites!
Ah, so they are called rich snippets! been searching for the name of those all day! Thanks man. Didnt know how to add them if I didnt even know the name now i know both!
BOOM
Hey,
When I goto users on wordpress there is no Google+ Option under Website?
I love the review stars, but when I search for your site I don’t see them. Is it dependent on the search?
Hi jay just want to say obviously you have social proof for driving traffic so you know your stuff and have good content, but i am concerned after watching Matt cutts videos on SEO changes panda and penguin that if i try to implement some of your link building techniques which definately worked a few years ago google may penalise
and not count them, also you can get banned for building unatural links, Matt says they will not count links that you created yourself, also editing somebody elses content will not be counted either, if it is too similar and sending links to affiliate sites without creating value on your own site. What changes have you made to coincide with the new SEO rules which are only going to get harder in future? It would be good if you could create a video on this subject, because from my own research, even SEO and link building veterans are being penalised and are not sure how to cope with the new rules!
I just install the plugin, and it’s totally cool!
I also subscribed to your email, and I’m learning a TON already from your vid’s.
Forgive me for saying this, but… for a “stoner”, you sure are on top of your game!
Cheers!
Robb
This page show rich snippet video for YouTube
https://www.google.com/search?q=How+To+Add+Eye+Catching+Rich+Snippets+To+WordPress
I never knew this could be done – i thought you had to host videos of sites like Wistia to get rich snippet for video could you show the markup done to achieve this?
Very clear, simple explanation of rich snippets, I was not sure about them myself…
Brilliant tips – thanks! Just wondering, do you need a different Google plus account for each website you have? As wont you end up with the same pic/name appearing on loads of different websites (if you have several websites). Cheers!
I believe I have read every single article you have ever written on this website! I love the way you simplify everything and add enough details for the experienced marketers at the same time. I have used and implemented many of your strategies! I’m still struggling with traffic, however, it’s my fault. I have focused so much on writing good, quality content that I forgot to drive traffic and continue building my social networks. Please take a look at my website! I am trying to teach people as well how to make money online and I will be back very soon to see what else you have come up with! Keep in Touch Jay!
jay i really appreciate your videos,as always they are good learning!!
Thank you for the information I am new to WordPress and locating a good plugin when wordpress has a lot of them can be difficult.
Very interesting read! Indeed by adding snippets would definitely increase my google search CTR..
I’ve been working on that for a while now. Didn’t knew i could actually place stars and edit my blog titles! Very cool and thanks for the valuable lesson 🙂
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