If you think that Facebook pages aren’t alive and well then you’d be very wrong.
In fact, for every niche site that I build I also set up a Facebook page alongside it with the aim to grow it to thousands, if not hundreds of thousands of likes, which I can then use to promote my sites.
This video will show you exactly how I’ve grown my Facebook pages to over 7,736,650 hyper-targeted likes as well as how I use these pages to drive traffic and sales to my sites over and over and over again…
🖊️ If you’d prefer a written guide then continue reading…
Step 1: Setting Up Your Pages.
Setting up pages is pretty straight forward but here are a few things to keep in mind.
First, make sure that your page name is something short, brandable and that makes it obvious what the page is about.
For this guide I’m going to set up an example page for the niche “Bonsai” which I’m going to call “Bonsai Obsession”:
You want people to look at the title right away and go “oh yeah, this page is about bonsai trees”. Avoid names that are super long or confusing.
You want to also keep your profile picture super simple:
Remember that this image will be shown at small size in peoples Facebook feed so pick something that still looks good at a smaller resolution. Avoid complicated images with too much detail.
Next you want to add a cover image to your page. You can find a lot of free, high quality royalty free images that you can use over at Pixabay.com which is where I found this one:
And finally you want to set up your page username/URL by clicking on “Create Page username”:
Ideally you want your page username/url to be the same as your actual page name but if it’s already taken just find an alternative. For this example “BonsaiObsession” was available but if it wasn’t I could try something like “BonsaiObsessionDotCom” or “BonsaiObsess”.
Once that that’s all done it’s time to get some followers.
Step 2: Getting Free Likes.
Now generally speaking the fastest way to get LOTS of likes to your page is quite simply with Facebook ads. It’s easy to do and can be surprisingly cheap too.
But if you’re just getting started and can’t afford to run ads just yet here is a simple way that you can start to get Facebook page likes for free.
First find some groups that are related to your niche. For my example I could just search for stuff like “Bonsai”, “Japanese Gardens” and “Gardening”:
Then hover over the “Join Group” button and it will tell you whether pages are allowed to join that group. If they can then just join the group as your page:
Join several groups in this way and then wait a little while to be accepted. Once you’re accepted into the groups it’s then time to post some content inside of each group.
You can do this by either simply re-sharing posts from your page into the group or by uploading images directly into the group:
Often you’ll start to get your first few likes very quickly as people find your page inside of the group. But the real magic happens after waiting a little while and then coming back to each of these posts.
Because what you can then do is click on all of the people who have liked your post and then go through and invite them all then like your page. Facebook will then send a notification to each of these people inviting them to like your page:
It takes a bit of manual labor but if you’re posting good images that attract a decent amount of likes this can be a great way to get your pages off the ground without having to spend any money on ads whatsoever.
Just be cautious not to post too often inside of any one group or you may come across as spammy. Spread your posts across many different groups and you should be totally fine.
Step 3: Running Ads.
By far the very best, fastest and quickest way to get a tonne of ultra targeted likes to your page is with Facebook ads.
It does cost money but you’d be amazed at how cheap you can get targeted, first-world likes especially if you’re niche isn’t too competitive and your page looks half-decent.
You don’t need to be some Facebook ad expert either it really is stupidly easy to do.
Just head on over to your Ads Manager and click the “Create” button to begin creating a new ad:
We then want to select the “Engagement” option and choose “Page Likes” which will tell Facebook that our main goal from our ad is to get people to like our page:
For your campaign name you can just enter anything, for this example I’ve used “Bonsai Campaign”. Once you’re done just hit “Continue”.
Next we need to create a name for our ad. Again this can be anything. I’m just going to enter “Bonsai Ad 1”:
Then we choose our Facebook page from the list:
Next we want to select our countries:
Generally I like to stick to first world countries. My favorites are United States, Canada, Australia and New Zealand.
Often though I find United States to be the cheapest of the lot so when I’m starting on a new page I usually just choose United States. You can always delve into more countries later on.
Then you can choose your age and gender targeting:
If your niche is something that’s obviously more targeted towards a certain age or gender then it can sometimes be good idea to target that specific demographic.
But if it’s something that appeals to lots of people you can just leave it as it is. Often Facebook will then do the work to find out who in particular responds best to your ad anyway.
For this example I’ve just set it to anyone over the age of 18 because naturally we want people who have credit cards who can actually buy stuff.
Then we can set our language:
If your page is in English then choose English. Duh.
Then we can set our interest targeting. So type in your main keyword and select it. For this example I’ve just chosen the interest “Bonsai”:
You’ll then be able to see your potential reach for your ad which is the number of people who match your criteria:
Basically you just want to make sure that this number isn’t too small. In this case I can see that I have a potential reach of 400,000 which is more than enough to get me started.
If your reach isn’t quite that big just add more interests to your targeting. For example I could also add something closely related like “Japanese Gardens”:
In the connections section set it to exclude people who like your page because we don’t to waste money running our ad to people that have already liked it:
Next we want to choose our ad placement locations. You can leave it on Automatic which will show your ads on both desktop and mobile devices but generally I find I get better success by choosing ‘Edit Placements’ and setting it to mobile only:
Not only are the likes you get from mobile cheaper but a tonne of people these days do buy stuff from their mobile device. And other times people will like your page on their mobile device and then see your pages posts later on when they’re back at a desktop device.
Then we need to set a daily budget. Just keep it something small to start especially for your first ad on a new page. A few bucks a day is really all you need:
If you’re just getting started you can even just set it to just $1/day so that you can start to get a steady stream of likes to your page.
Then we want to click continue:
And next we need to set an ad image. You can either use Facebooks in built feature to find pictures for your ads or alternatively you can upload your own:
If you can’t find a decent ad image with Facebooks in built tool then you can find good images that you can use over at Pixabay.com.
Once you’ve picked an image you can then preview it to make sure that it’s looking good:
Just like your pages profile image you want to make sure that your ad image is eye-catching and looks good even at a small resolution. Remember these images will be shown at a smaller size when people see them on mobile devices.
Then we just need to add some text to our ad to prompt the user to like the page:
Just stick with something simple and straight to the point like ‘Hit the “LIKE” button if you LOVE such and such!’. No need to overthink it and you can always tweak it later on. But generally something simple like this usually does the trick.
Then just scroll down and hit the Confirm button to create your ad and BOOM you’re done:
Now you just need to wait for Facebook to approve your ad which usually happens pretty fast. Sometimes it’ll only be a couple of minutes before your ad is approved and running.
Then you just sit back and wait to see the results. Once your ad is approved you should start to see like rolling in almost right away:
Not long after setting up this ad I was able to see that I was getting likes to my page for $0.04 a like which is pretty decent considering that I did no testing and these are all hyper-targeted users from first world countries.
This is in Australian dollars too so when you convert it to American dollars it would actually be about $0.03 a like.
With some testing you could probably get this down even further. I’ve had campaigns run at $0.01 a like for long periods of time but the cost will really depend on a number of factors including your niche, ad image and other targeting settings.
Then to average the cost per like down even lower we can then view our ad after it’s been running for a while by clicking the ‘Facebook Post with Comments’ button:
And from here we can view all of the people that have clicked the like button on our ad and go through and invite them to all to like our page:
This can be a very effective way to really get the more bang for your buck and by doing this regularly you can start to lower your cost per like down further and further.
As you can see you don’t need to be a Facebook ad pro to do this. If you’ve been intimated by Facebook ads then just give it a shot and you’ll be surprised at how straight-forward it is.
Step 4: Posting Out Content.
Once you have some people liking your page your next job is to post some engaging, niche related content that’s going to compel people to like, share and comment on your posts.
Content that I often works well includes stuff like:
Memes. These are one of the most common and effective types of content that you can post out from your pages. There’s a good reason that just about every major social account on the web from random niche blogs through to big ass corporations post out memes and it’s because quite simply – they’re viral as hell.
Informational images. These types of images consist of a picture that has some kind of information or tip written over the top of it. Depending on what your niche is this type of content can be extremely effective.
For these types of images you can search for “infographics” that are related to your niche.
These sort of images can often work particularly well for ‘how-to’ and tutorial style websites where you are teaching somebody how to do something.
Or alternatively you can even make your own. For example I could just take a bonsai image, slap over some information and boom I have my own infographic:
If you have a website already created then you can even just re-use sections of your website content and paste it into your self-created infographics. For example example if I had a post titled ’15 Essential Bonsai Care Tips’ then I could then just take each of those tips and create a separate shareable image for it.
One nice advantage of this is you can watermark your images with your own URL so that you get can get some extra visitors as these images get shared around the web.
Other types of content that can work well include things like niche related quotes or even niche related videos.
Start by testing out different types of content on your page to see what works best for you because depending on your niche you might find that certain types of content perform a LOT better than others.
Once you have a good idea of what’s working for you – you then just want to find or create a lot more content like that to add to your content library.
The goal is to then get your content library big enough that you can eventually start to recycle through your content whilst posting out bits and pieces of new content here and there. If you have hundreds of different viral images then you can simply rotate through them making the whole process a lot easier the second time around.
And posting out regular content in this way helps in a couple of different ways:
First it keeps your engagement up. The more engagement that you get on your content the more exposure Facebook will give to your future posts. So by posting out content that’s designed to attract likes and shares it will help you to get more traction when you go to post a link to your site.
And second it helps with organic page growth. So every time somebody reshares one of your pieces of content, their friends will then see it and there’s a chance they will also like your page. Often you’ll find that people with specific interests will also have a lot of friends with similar interests so this can be an extremely powerful way to grow your pages for no extra cost. You’ll also find people like to sometimes tag people in the comments section which also helps to attract organic likes to your page.
And again with all of the content you post out don’t forget to take advantage of the “Invite To Like” feature by clicking the on the Likes section of each post and then inviting everyone to like your page:
Combine all of these tactics and you should pretty soon find your page getting to it’s first few thousand likes.
Step 5: Automating Your Pages.
The next thing we want to do is automate our pages so that we don’t have to do everything manually.
Managing a Facebook page and posting out new content all the time can be quite time consuming, especially once you get to the point where you have multiple pages on the go.
But thankfully there are a bunch of tools out there that take the headache out of this process so that all of your content goes out on autopilot at exactly the times you want.
And the tool that I use myself and have been using to manage my Facebook pages for years now is called FPTraffic.
And it’s so effective that currently I have my FPTraffic account managing over 7 million likes across my various pages:
Here’s how it works in a nutshell.
First you simply connect it to your Facebook and give it permission to manage your pages:
Then you can choose one of their content sources to find niche related images to schedule out from your pages:
For example I could choose bing, search for bonsai infographics and boom I’ll get a whole bunch of bonsai images that I can then schedule out to my page:
All you have to to schedule each image is click it and just like that it’s added to your pages schedule.
Alternatively you can also upload your own images by using their “Upload Images” feature which will allow you to upload up to 100 images at a time from your computer:
Once you’ve scheduled some content you then want to use the “Schedules” feature to pick what time you want your posts to go out as well as how many times a day you want to post:
Generally it’s a good idea to schedule your posts at the times that your page visitors are most active which you can find by going into your page insights on Facebook. Usually you want to post just 1, 2 or 3 times a day depending on what works best for your specific niche and page.
Then when you go to manage your page you’ll be able to see all of the content that you have scheduled to go from it:
And just like that your page is all automated so that you don’t have to go and post stuff manually every day.
Add a month or twos worth of content to your schedule and you will have more time to focus on stuff like building content for your website.
Then once your page starts to run low on content you can also go back in and use the “Recycle” feature to then re-shedule a whole bunch of your previous posts in just one click:
This really does make the whole process of managing and automating your Facebook pages a hell of a lot easier.
Step 6: Cross-Promoting And Scaling Up.
So here’s a trick that I’ve used a LOT to launch new pages into the stratosphere for no cost at all. And I highly recommend using it once you’ve got a decent number of likes on your pages.
It works by simply using your existing pages to quickly grow new pages by cross-promoting content between these pages.
So for example lets say I decided to create a new page that was closely related to my bonsai page but themed around “Japanese Gardens”.
I could then post out a bunch of Japanese Garden related content on this page BUT I could also throw in a bunch of images and posts about bonsai trees since they also fall under the category of Japanese Gardens:
Then I could just reshare some of the posts from my Bonsai page to my Japanese Gardens page:
And just like that I’ll start to get a whole bunch of people finding my new page when they see it pops up in their news feed. The more that people reshare your content, the more new likes that you’ll attract to your new page.
By doing this you really can get a hell of a lot of free likes. This simple image that I cross-posted gained almost 200 likes to this Japanese Gardens page at no cost:
And keep in mind that this page is much smaller than my actual pages. Once your pages get really big you can even attract thousands of free page likes for every post you cross-promote.
Here’s some stats for a page that I set up not too long ago for one of my own niches in which I was able to get thousands of likes to my new page by simple cross-promoting my content:
This was all done with just a couple of posts and without spending a cent on ads. Once you have a big network of niche related pages you really can grow new pages very quickly in this way.
The best way to approach this is to set up several pages each targeting different topics that are all closely related to each other.
For example if you had a page about dogs then you might also set up a bunch of pages about different dog breeds. You could create one about German Shepherds, Dobermans, French bulldogs and so on.
And if you look at a LOT of the top sites out there you’ll see that they actually do exactly this. Just take a look at this page for the Dodo which is Facebook page with over 22 million likes that’s dedicated to animals of all kinds:
Here you can see them cross-promoting content from another one of their pages called ‘Pittie Nation’ which is all about Pitbulls. So far, they’ve managed to build this page up to over 3 million likes.
And they have a tonne of pages just like this. In total they probably have tens of millions of likes across their network which they can then use to promote their stuff.
Long story short: building up a network of closely related pages and cross-promoting between then can allow you to totally dominate a niche on Facebook.
Step 7: Creating Groups.
Creating a Facebook group is another great way to spread your reach even wider giving you yet another place to post all of your content.
Groups tend to be quite viral and often only require a little push before they start to take on a life of their own and attract a tonne of new members organically. This happens as group members start to invite their friends to the group and as your group starts to turn up in the suggested groups section.
To set up a group just head over to your page and then choose the “Create Group” option:
Name your group something that’s descriptive and choose either the “Closed” or “Public” option for the privacy setting:
It’s debatable which privacy setting is better but I usually go for the closed option since it will require people to join before they can see the content. This gives people an incentive to join.
Once your group is created you can then upload a cover image:
Then to get your first members you can head over to the sidebar where you can invite the people that have liked your page to join your group:
Pretty soon you should start to see your first members joining.
To help get the ball rolling you can also make a post from your page telling people to join the group:
And after inviting a few people to join my group and making a post from my page you can see I already have a few hundred members inside of it:
Now you have a group that you can use to reshare content from your page and post links to your site whenever you want.
Step 8: Posting Out Links.
The final step is to post out links from our Facebook pages to drive both visitors and sales to our website.
But to get the most effect out of this you’re going to want to make sure that each of your site posts are optimized for Facebook.
To demonstrate exactly how I do this I’ve quickly set up an example website called BonsaiObsession.co for my Bonsai page:
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Once you’ve got your hosting set up you then just install WordPress from your hosting control panel along with a nice WordPress theme:
Then you can create content by going to “Posts” and then “Add New”:
And here you can see a finished version of a post I created titled “7 Reasons Everyone Should Grow A Bonsai Tree”:
It’s just a random post that I’ve quickly slapped together.
Now to optimize this post for Facebook I would then go to head over to the Plugins sections, click “Add New” and then install the “SEO by Yoast” plugin:
This will then add a section to my post editing area where I can customize how it will look in Facebook by changing the title, description and image thumbnail:
Generally you want your title to be something that makes people curious and gets them wanting to click through. For your description you want something short but snappy. And for your thumbnail you want something eye-catching that can be seen even at a small size.
Here’s the featured image that I’ve created for this post:
Often I find cartoony images like this do surprisingly well as they stand out a lot since most sites use actual photos – and often not very good ones.
Once you’ve done that you can then head on over to the Facebook Debugger Tool where you can enter your post URL and click Debug to preview how your post will look on Facebook:
If everything looks sweet then you can just post it out from your page:
Fast forward a little bit and I can see this post attracted over 150 shares, over 300 likes and got almost 250 clicks directly from Facebook:
Keep in mind too that you’ll be able to then reshare this post multiple times in the future as your page grows and if you have a whole network of pages you can then repost it to your other pages too.
So for example I could also repost this straight to my Japanese Gardens page:
On top of that I can also post it into my Facebook group:
Keep in mind too that this page is relatively small and I’ve done very little testing and playing around to see what type of content works best from it. It’s just been slapped together very quickly.
With my bigger and more established pages I’ve often been able to attract tens of thousands of clicks to my niche websites per post:
And this is all organic reach too. No post boosts at all.
But on top of all of this I’ve also been able to get tens of thousands of reshares on these posts as well as countless people finding my content from Facebook and then resharing it to other social networks and linking to this stuff on other websites – which in turn helps me to rank all of my content in the search engines.
I can’t tell you how many times I’ve simply posted out stuff to Facebook and then gotten it to rank on the first page of Google from that alone. Having a big network of pages related to your niche really can be stupidly powerful when it comes to SEO.
And that is how you can totally dominate Facebook for your niche. If you can get yourself a big network of hyper-targeted niche pages then you’ll be amazed at how effective it can be for getting traffic and top rankings for every one of your pages.
For more information on exactly how I choose niches, set up sites, monetize them and all that good stuff don’t forget to check out my free newbie crash course.