Build a Profitable Niche WebsiteLast year I made this video to show people how I make money online by building small yet profitable niche websites. The video was so popular that I’ve decided to take it a step further and show you EXACTLY how you can make money online by giving you a real life case study where I create a brand new niche website from from scratch, build it up and make it profitable… and I’ll be blogging every step of the process right here.

Very few people are willing to reveal their niches and sites to anyone for fear of people copying them and added competition… but I say “screw it” and will be revealing everything in this case study – the niche, the website, the traffic stats and even the revenue.

I encourage you all to follow along with the case study and create a niche website of your own. Keep in mind though it’s really not in your interest to just use the same niche. You’ll be far better off taking the time to find your own, untapped niche that isn’t published on a blog like this for everyone to see!

So let’s not muck around and just jump right in shall we?

Update: This case study was done a while ago now and I ended up giving the site in the case study away to the winner of a competition who failed to renew the domain (despite it making money!). So even though all of the strategy is still here along with screenshots and all that jazz you wont be able to visit the actual site anymore!

Picking a Profitable Niche…

To find a niche I spent a bit of time browsing through the thousands of items over at, this is great way to find random products that get a lot of searches with little competition.

After a bit of searching I stumble upon the ‘Wine Aerator’. You pour your wine through them to aerate and bring out the full flavor of a wine.

After doing a quick search in the Google Keyword tool I find that there’s a good number of people searching for ‘Wine Aerator’:

Finding a Keyword

And after doing a search in Google for ‘Wine Aerator’ I see that there’s very little competition for this term too:

Results Check

Looks pretty good with less than a million results – I think I’ve found my niche!

Setting up a Site…

First I registered a domain name with my main keyword ‘Wine Aerator’ in it through NameCheap.

The domain I ended up settling on was

I then set up WordPress over on my hosting account:

Niche Websites

If you haven’t already got yourself web hosting then check out the ‘Baby Plan’ over at HostGator, it costs less than $10 a month and they have a feature that allows you to install WordPress with just a few clicks. Plus you can get your first month for just $0.01 when you use the coupon code: LAZYCOUPON.

If you’ve never set up a site before then check out this video I made where I’ll show you how to get it all set up in under 10 minutes (don’t worry it’s dead simple!).

Choosing a Theme…

Next it’s time to spruce up the site a good looking WordPress theme.

For this website I’ve decided to use the ShopperPress theme. It’s a paid theme that turns your blog into a great looking online store that’s compatible with affiliate products.

ShopperPress comes with 21 different template variations:

Instant Niche Store

LazyAssStoner readers can get a $20 discount on the ShopperPress theme by using the coupon CUSTOMERPRESS. However if you’re following along and don’t want to buy this theme then a free WordPress theme will do the job just fine too.

Adding Products…

It’s time to add a just few products to the site. I used the Google Keyword Tool to find some good longtail keywords for products to target:

Profitable Niche Keywords

Then I just wrote around 300-400 words of unique content about each Aerator and added it to the blog along with their Amazon pictures:

Promoting Amazon Products

Optimizing for the Search Engines…

I then installed the Yoast SEO Plugin to optimize the titles of each product and page it’s keyword:

SEO WordPress Plugin

Building Some Links…

Finally I’ve built just a few links to the site just to help it get indexed by the search engines.

The links consisted of two blog comments, two forum signature links and two social bookmarks… easy!

For a full list of places to build your list check out this big list of easy to get backlinks.


Now that I’ve found a niche, chucked up a website, created some content and built a few links I’ll just leave the website to sit for a bit whilst the Search Engines discover and index it.

Click Here to Check Out Part 2 of the Case Study!

Don’t have web hosting yet? Use the coupon LAZYCOUPON at HostGator to get your first month for just $0.01!

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